OVERVIEW
Amazon Prime hosted a kickoff party at The Fonda Theatre to celebrate Thursday Night Football's launch on Prime Video. Attendees were joined by football icon Jerry Rice and other NFL legends who provided live commentary throughout the game. The game was streamed throughout the venue on large LED screens with fun interactive features that created a unique unforgettable experience.
THE BRIEF
To provide a fun environment for Prime members to come together for an interactive viewing experience.
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Venue
The Fonda Theatre -
Location
Los Angeles, CA -
Event Type
Watch Party
